Redesign and development of a new website for ImmoRainbow Real Estate Company
The site is built on the WordPress system and has a fully responsive /adaptive/ design which allows it to be displayed equally well on devices with different resolutions - desktop and mobile. The design of the site is unique, developed specifically for the purpose of the project.
The site uses the multisite option of WordPress, with each language version of the site on a separate domain. The design philosophy rests on large and spectacular images, videos and 3D virtualisations, resulting in the visitor and potential client gaining an exceptional visual insight into the company's properties on the market. We integrated the site with the client's social profiles, thus unifying the online profiles and the company's presence into a unified and interconnected ecosystem that corresponds with the client's overall business profile. We did internal SEO for a better user experience and excellent site performance in search engine rankings. After the organic optimization, the site loads significantly faster /under 1 sec./ when loading the site from a Bulgarian server and under 4 sec. when loading from a remote server. We optimized the multimedia files and compressed the site content. We optimized CSS, HTML and Javascript code for better positioning of the site in search engines. We achieved scores over 80/100 for mobile and dextop devices when testing the site in Google PageSpeed Insights.
Technologies used:
≥ WordPress
≥ PHP
≥ HTML
≥ CSS
≥ JS
