Users visiting the site via organic search are users with specific intent. One such intent may be to purchase a product or service. When your website ranks at the top of Google and matches the product searched for, you have the highest chance of making a sale.
We offer the service SEO /Search Engine Optimization/ - optimization of web pages, the aim of which is to make websites easily discoverable by search engines such as Google, Bing, Yahoo and generate more visits and thus higher revenues for their owners. For sites that are not developed by our specialists we perform a mandatory SEO-audit to determine the status of the site with a view to subsequent optimization and the necessary measures in this regard. In this sense, the service is divided into two stages - SEO audit и SEO subscription support.
Price per audit - The price for SEO audit is determined depending on the size of the site - number of pages, categories, publications, etc. and ranges from 600 BGN to 1200.00 BGN including VAT. The audit takes up to 25 working days. At the end of the audit, the client receives a detailed report on the state of the site with recommendations for changes and identified measures for better optimization.
⇒ Accelerate the loading of the site for mobile and desktop devices by caching the content and optimizing multimedia files - achieving a site loading speed below 1 sec. for requests from servers in the host country and below 4 sec. for requests from remote servers.
⇒ Site content compression including enabling GZIP compression.
⇒ CSS, HTML and Javascript optimization.
⇒ Create the xml sitemap.
1. Crawl the entire site structure, make recommendations and implement the right structure in the context of SEO.
2. Keywords Research - Selecting the most competitive words with high average monthly search.
Why keyword research is important - Choosing the most relevant and effective keywords is the foundation of a successful SEO campaign. All further actions such as, site structure changes, content creation and external link building are based on the selected keywords.
* Keywords are selected together with you, with your top priority products in mind.
3. Detailed content analysis, focusing a keyword to a page and preventing traffic mixing between nearby products.
4. Analyzing internal links and site architecture.
Following the results of the above analyses, the optimization process continues with the following activities:
5. Content optimization:
5.1. Create or optimize available content that is tailored to the selected relevant keywords. The process involves creating the content, publishing it on the site and building internal links to the pages we are optimising (internal links);
5.2. Monthly phased increase in the number of external links to the site from relevant external sites.
*External links are built from sites hosted on different IP addresses (different c-class networks). This is an important factor as search engines can distinguish the IP addresses from which your site has links. When a site has too many links from the same IP address (c-class networks), it can result in a penalty from Google or a loss of value for those links and a corresponding decrease in ranking for certain keywords.
Building external links from different IP addresses provides a natural link profile for your website and increases the chances of ranking better for your chosen keywords.
It is important to build external links slowly and in stages to keep the process natural in the eyes of the search engine.
5.3. Maintenance of the News section, where articles of at least 400 words will be published. This will ensure constant new content and the ability for the site to rank for a greater number of organic keywords.
4. The client receives a monthly detailed report on the completed activities, the ranking of the site on relevant keywords in the Google search engine and the overall status of limited traffic to the site.
Monthly subscription text which includes:
⇒ Monthly writing and publishing of articles to increase external links to the site according to the monthly budget set by the client;
⇒ Writing and publishing two articles of 400 words in the blog section of the site per month;
⇒ Monitoring the SEO status of the website and making changes if necessary due to updates in Google's algorithms;
⇒ Detailed monthly analysis and report on selected keywords and overall organic website performance across multiple metrics.
+ additional monthly budget set by the client for building external links.
***External link building will be done from websites with a minimum Domain Authority of 20 and according to the best ranking requirements (using proper anchor text, tags, etc.). Link building may be on a campaign basis, rather than monthly, and will be tailored to the current ranking of given keywords.
