On-page optimization of the online tool store Instrumentistart.com
The site is built on the Magento e-commerce platform and has a fully responsive /adaptive/ design which allows it to be displayed equally well on devices with different resolutions - desktop and mobile.
We did internal /on-page/ SEO for better user experience and excellent performance of the site in search engine rankings. After the organic optimization, the site loads significantly faster /under 1 sec./ when loading the site from a Bulgarian server and under 4 sec. when loading from a remote server.
- We migrated the site to a new, better hosting provider without loss of content and interruptions in the normal operation of the site /the migration was carried out in the late hours of the day, in a period with low or no traffic/;
- We optimized the multimedia files and compressed the site content.
- We optimized CSS, HTML and Javascript code for better positioning of the site in search engines.
- We scored over 80/100 on mobile and desktop when testing the site in Google PageSpeed Insights. и Lighthouse test.
Test results:
PageSpeed Insights Desktop
Before optimization
PageSpeed Insights Desktop
After the optimization
PageSpeed Insights Mobile
Before optimization
PageSpeed Insights Mobile
After the optimization
According to the tests, the performance of the site has improved significantly. After compressing the images and introducing the WebP format, the size of the homepage has dropped from 9.7 MB to 3.61 MB, a reduction of 63%. The initial loading speed of the website content after optimizations has dropped below 1 sec for desktop devices and below 4 sec for mobile devices.
Technologies used:
≥ Opencart
≥ PHP
≥ HTML
≥ CSS
≥ JS
