Many executives and entrepreneurs still believe that by launching a website they will guarantee their online presence, and therefore their sales, but this is actually not the case. This is especially true for a number of business owners who have decided to set up an online store as well. Quite often, they are misled into investing quite a serious amount in the development of an online storeand then the sales never came. Why is this happening?! Because the web space has become a very highly competitive environment in the last 10 - 15 years. The development and launch of a business website no matter how well built and structured it is, it is not in itself enough to raise us to the crest of the wave, and hence to quality conversions. Once your company website is online, the lengthy process of optimization /SEO/. Optimizing various factors and processes /internal and external/ that will lead to an increase in your conversions and create a lasting web presence.
Just like a work of art, optimization is never completely "finished", but instead can be abandoned or neglected. There is always something you can improve on your website. This article looks at the factors and aspects you may need to change to achieve better conversions in the future.
Review, clean and repeat
Site owners should constantly look for features to test and optimize. Your key goal with this practice is to improve the flow of visitors to your landing page. Your potential customer should move between blocks on your site with ease and without distraction. Optimizing the layout of a landing page /be it the home page of the site or a landing page/ is among the things that designers can improve infinitely .
The best way to take your landing page to the next level is to analyze your page visitors' reactions and bounce rates. That way, you'll be able to see what's impeding their movement and which calls to action are working better than others.
Make sure your content is compelling and relevant
When you want to ensure that people take action, you need to give them the right information on which to base their decisions. If you want to convert a visit into action, you need to position yourself as an influencer and authority in your field. That way, your site visitors will look at you with interest and confidence, and won't think twice about taking the action you suggest.
The secret is to constantly update your content so that it is a step ahead of what your competitors are publishing. If you want to make a compelling argument, include facts and figures, infographics and a quick video. These types of content are much more engaging than a large block of text. And because browsers, or more specifically search engines, will see that you are constantly adding relevant information to your offer, they will have the conviction and confidence that you are the authority you say you are.
Create local content, in the relevant language
If you want to target a specific local market, you need to speak their language. Localizing the artistic content is just to ensure that what you write doesn't get lost in translation. You might be tempted to use a literal online translator, but that's not a good idea. You are better off seeking the services of a professional translator to ensure that you accurately convey the meaning of the content.
This will ensure that the context and meaning of what you're offering is preserved, while adding a little human touch that AI can't.
Is your website fast enough?
Another major problem that every website owner has to deal with is slow page loading. If your site takes more than three seconds to load - you're out. Well, not quite, but Google states that you can leak almost half of your traffic simply due to slow page loading. Whatever services you provide; whatever product you sell - you need a fast loading site. Be sure!
Here are three statistics that will convince you of the importance of speed:
- 47% of users expect sites to load in under two seconds
- 73% say that many sites are loading slowly on their mobile devices
- 40% of users will leave a web page if it is not loaded within three seconds
Do a benchmarking of your site before you start to clean things up so that you have something to compare against. Remove unnecessary links, lagging content, and complex server requirements and you'll be able to speed things up faster than you think.
You can read more about the site's loading speed HERE.
Well, is your site fast now, and is it fast enough for mobile?
As the statistics above show, there are a large number of people who are often dissatisfied with the loading times of mobile versions of websites. Needless to say, the Internet is slowly becoming "mobile friendly". Furthermore, Google recently announced that more than half of their queries are processed through a mobile device and the mobile version of a website is becoming a major factor in its search engine ranking.
How do you assess how mobile optimised your site is? Google has designed a tool that will suggest what issues need to be addressed once you test it in their mobility tool. Fact - The latest trends in SEO show that websites that are not optimized for mobile devices have started to lose their positions in search results. The future is mobile, don't sleep on it!
Use directional details to point your users in the right direction
The last thing to consider is the actual form of your website. Sure, every website renders on the ubiquitous rectangular screen, on the devices we use, whether mobile or desktop, but what about the format of the content that fills it?
If you want to create a button, make it large and rectangular so you can take advantage of the the law of attraction of Fit . If you want to use text with a longer chain along with a button, place your text in an arrow that points to the button. This will provide an inherent element that your readers will follow instinctively or with less thought. Ideal if you want to make the browsing experience as natural and clear as possible.
The key point that many site owners miss in their quest to break out of the cliché is the importance of keeping things Vertical. People are used to vertical scrolling pages as they follow the same one-way flow as in a book. If you have too many horizontal branches of content, you can distract the reader and put them in a state of decision fatigue. Create things vertically and easily, and you'll find that your conversion rates don't deteriorate as a result of content diversions.
Conclusion
In 2018, it's no longer enough to have a "general idea" of how conversion optimization works. It has become a complex science. Recent trends in web traffic and SEO suggest that the future will be mobile. It's time to adapt.
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