Considering a new website for your business or organisation? Probably one of the first questions that pops into your head is, "How much does it cost to build a website". In the digital world, the answers range from "a few hundred bucks" to "tens of thousands," which can be quite confusing.
To bring clarity, we have done a detailed market study. In this article, we will look at the real prices for building a professional website with up to 10 pages on the world's most popular platform - WordPress, combined with the flexible Elementor builder and most importantly: completely individual design.
As a concrete example of a quality and modern website we will use https://popinatents.com/ - an excellent benchmark for what a clean look and functionality tailored to the user's needs means.
What do you actually pay? The factors behind the price
Before we dive into specific numbers, it's important to understand what shapes the final price. It's not just a matter of "assembling" a few pages. Professional workmanship includes:
- Strategy and Planning: Analysis of your target audience and business goals.
- Custom UI/UX design: This is the key element. Unlike a ready-made template, here a designer creates a unique look from scratch, tailored to your identity. Think user experience (UX) - how easily and intuitively visitors will find what they're looking for.
- Technical development: Clean and optimized code that guarantees speed and security.
- Content creation: Professionally written texts (copywriting) and quality visual materials (photos, graphics). Often this is an additional service.
- Basic SEO: Technical settings that help Google "understand" and index your site more easily.
- Testing and Deployment: Check the functionality of different devices and browsers.
Now let's see how these factors translate into specific price ranges.
So "How much does it cost to build a website?"
Prices in Bulgaria: From freelancer to agency
The market in our country offers flexibility, but also large price differences. Your choice is basically between a freelancer and a web design agency.
Working with a freelancer
- Low to middle class (1200 - 2500 BGN): This segment includes both beginners and good specialists who can offer an excellent result. They often work on adapting premium templates to achieve a unique look, or create simpler custom designs.
- High class (2500 - 4000+ BGN): Here we are talking about proven professionals with an extensive portfolio. Expect a thorough process including prototyping, several rounds of revisions and flawless execution, completely tailored to your requirements.
Working with a web design agency
- Small and medium agencies (3000 - 5000 BGN): The advantage here is working with a whole team - designer, programmer, project manager. The process is more structured, communication is clear and quality is guaranteed.
- Large agencies (5000 - 10 000+ BGN): For that budget, you get a comprehensive digital strategy. The agency doesn't just build a website, it creates a marketing tool. The price often includes market research, copywriting, professional photography and a thorough SEO strategy.
Our conclusion: For a project with quality and vision similar to
80tintyava.bg, the realistic budget in Bulgaria moves between 2500 and 6000 lv., depending on the complexity and choice of contractor.
The international scene: How much does the same quality cost out there?
To get a real idea of the value of quality web design, it's useful to look beyond the borders of Bulgaria. The differences are drastic.
| Region | Freelancer | Agency |
| Bulgaria | €600 – €2,000+ | €1,500 – €5,000+ |
| Western Europe (Germany, UK) | €2,500 – €7,000 | €7,000 – €20,000+ |
| North America (USA, Canada) | $3,000 – $8,000 | $8,000 – $25,000+ |
As you can see, prices in Western Europe and the US are many times higher. This does not necessarily mean that the quality is dramatically better. Rather, it reflects the difference in economic standards and the fact that Bulgarian specialists offer an extremely competitive price-quality ratio on the world market.
Final words: investment, not expense
Building a website isn't just an expense, it's an investment in your digital presence. A cheap solution today could cost you dearly tomorrow - missed customers, security issues or the need for a complete redesign a year from now.
When choosing a contractor, don't just look at the lowest bid. Take a look at the portfolio, ask about the work process and make sure they understand your goals. A well-designed website, even with a higher initial investment, will pay you back many times over in time.